Food brand Valio to be the main partner of the Finnish Athletics Federation
Valio and the Finnish Athletics Federation have signed a new three-year partnership for 2026-2028. With the new agreement, Valio will become the Federation’s main partner and a very significant and visible partner in athletics and in Finland’s largest running events.
Valio will become the title partner of Helsinki City Run. The event will be called Valio Helsinki City Run. In addition, Valio will become the main partner of another major running event, Naisten Kymppi.
Running is currently very popular as a form of exercise both in Finland and worldwide. More and more Finns are taking up running. According to a study conducted by Sponsor Insight last year, over 1.5 million Finns reported that they were running and jogging.
One example of the increasing popularity is also large running events, the number of participants of which is growing strongly. For example, well over 20,000 participants are expected for the Valio Helsinki City Run this year.
“Supporting exercise and sports has always been an essential part of Valio’s DNA, and we have now decided to support the joy of doing and experiencing in all moments of sport more widely than ever. We chose the Finnish Athletic Federation as our partner, which together with clubs moves hundreds of thousands of ordinary Finns across the country and offers us all exciting moments in top-level sport,” says Ismo Nikkola, Valio’s Director of Brands and Marketing.